XIX IP Forum. Russia & CIS
On March 22 – 23, the main event of the IP industry – the XIX Intellectual Property Forum. Russia and the CIS Countries – was held at Hilton Moscow Leningradskaya with the assistance of the Intellectual Property Council of the Chamber of Commerce and Industry of the Russian Federation. The event was organized by infor-media Russia. Zuykov & Partners acted as the general partner of the forum, Gorodissky & Partners was the partner of the round table, Pepeliaev Group, BrandMonitor, PATENTUS, LexisNexis and Mobile Cat acted as the event’s partners.
Sergei Zuykov, Zuykov & Partners, held the opening ceremony of the business program. At the very beginning of the forum the session Unfair Competition Issues and Right Abuse in Intellectual Property Use and Protection was held. Dmitry Grigoryev, Yevropeiskaya Mediagruppa, considered possible methods of use of individualization means in advertising without rightsholder’s consent, including specific ones, such as positions, sports and state symbols. He described the behaviour model to be used when strong and weak brands are placed next to each other on store shelves. The speech of Dmitry excited great interest and a lot of questions of the audience.